Herman Gyr's practical approach to the target groups of the digital era

The changes that the media users are going through in these years are dramatic. The bad news is that the changes won't stop or even slow down. The good news is that this week's guest in MSN MediaCast, Herman Gyr, has the solution for dealing with these changes when you are an advertiser. Herman is a Phd. and founder and partner in Enterprise Development Group - http://www.enterprisedevelop.com. For Stanford Research Institute and BBC he has developed four media user profiles that each describe radically differente types of media use. In this week's MediaCast you can get to know Anna, Andy, DJ and Syndi, and can get tools that will enable you to better understand and communicate to your target groups in a differentiated way. The episode was recorded during New Media Days 06 in Copenhagen.

We also talk to Herman about:
- How to make decisisions about how to act in the digital future
- The impact of technology
- Digital natives vs. Digital immigrants
- The fact that humans always have taken on different roles, but that the digital era is making it much easier for them

Download MediaCast with Herman Gyr at http://fastbridge.dk/podcast/mp3/MSNmediacast_31.mp3

By: Christian Strand