IUM Interactive

Velkommen til mediabureauet IUM's blog om interaktiv markedsføring. IUM Interactive vil her løbende blogge stort og småt. Blog'en omhandler bla. viral markedsføring, banner markedsføring, mobil markedsføring, e-mail markedsføring og community markedsføring. Abonnér på vores blog på følgende RSS-feed http://iuminteractive.blogspot.com/rss.xml

tirsdag, december 23, 2008

Virale hits i 2008 #5: Take It To The Next Level

Vores femte film i rækken over 2008's bedste viral film er igen fra Nike og den følger DIG mod toppen af verdens fodboldhierarki. Som gammel gennem snart 3 årtier for diverse hold i AB kan jeg udemærket sætte mig i filmens hovedpersons sted. De situationer han oplever har jeg drømt om et utal af gange...men ikke været i nærheden af i virkeligheden.

Brand: Nike
Creative: 72andSunny
Average views / day: 28,029
Total views: 5,937,406



Argumentation fra Goviral:

‘Take it to the next level’ is a very creative alternative to traditional advertising from Nike. Made to inspire football obsessed teens, the film is a first-person journey up the football ranks - from being discovered by Arsenal in a youth match to a life-defining moment playing on the national level. Along the way we experience success (finishing a cross from Cesc Fabregas) as well as frustration (getting burned by Ronaldinho). The film celebrates playing the game with purpose and passion. It shows what it takes to become a modern, brilliant footballer - to take your game to the next level. It won gold at the Cannes 2008 Festival, and there is no question why.

Af: Christian Strand

Etiketter: , ,