Virale hits i 2008 #2: SFW XXX Party Invitation

Dagens film fra Govirals liste over de mest populære film i 2008 er

Brand: Diesel
Creative: The Viral Factory
Average views / day: 116,387
Total views: 6,497,507



Argumentation fra Goviral:

Diesel and The Viral Factory collated clips of 80’s porn into a humorous new video to celebrate Diesel’s 30th anniversary. The clip is titled SFW XXX - short for “safe for work”, the opposite of NSFW or “not safe for work” – an acronym used to tag online porn. The campaigns controversial nature created and brought huge amounts of attention, but did Diesel tread on thin ice? It begs the inevitable question of how far can you go and what limits of controversial are acceptable? The campaign added amusing animations and used toned down sound effects for a far more tasteful and amusing version of the potentially inappropriate scenes. At the end of the day, the campaign is a great example of how to strike a balance between creating attention and conversation without overstepping the mark.

Af: Christian Strand