Virale hits i 2008 #6: Tiger Woods 09 – Walk on Water

Så er det blevet hverdag igen og et nyt år truer og alt det der. Det betyder også at vi over de næste dage præsenterer de sidste 5 af de 10 mest populære virale film i 2008.

Dagens film er Electronic Arts (EA) meget selvironiske film hvor der gøres grin med en fejl i kodningen af Tiger Woods spilserien - en fejl der gør at Tiger Woods i spillene kan gå på vandet. EA konfronterer i filmen fejlen på en meget humoristisk måde og det er efter vores mening den helt rigtige måde for et brand at angribe egne produktfejl her web 2.0-alderen. Men døm selv...

Brand: Electronic Arts
Creative: Wieden + Kennedy
Average views / day: 26,568
Total views: 2,550,394




Argumentation fra Goviral:

Game trailers usually turn out to be very popular as there is a huge community of active and engaged gamers online and this is no exception. This game trailer for the golf game PGA Tour ‘09 is a video response to a YouTube video, posted by a fan last year. The fan named a particular scene in the game “The Jesus Shot”, and EA’s response is that it was no coincidence and demonstrates that Tiger Woods is just that good. Being the second movie from Wieden + Kennedy and EA on this list, it could be argued that with enough money, you can buy everything. The answer is most likely more related to these companies unique understanding of their target group and ability to actually create something with a true relevance to them.

Af: Christian Strand