Virale hits i 2008 #8: Samsung Omnia i900 Unboxing

En ny uge truer og det gør film nummer 8 i vores 2008 virale hitparade også. Vi er nået til Samsungs lanceringsfilm for deres Omnia i900 smartphone...og her spilles der rigtig på at vi skal være i tvivl om hvad der er sandt og hvad der er virkelighed. Det er godt lavet, men så er det altså heller ikke sværere at regne ud...

Brand: Samsung
Creative: The Viral Factory
Average views / day: 21,465
Total views: 2,082,054



Argumentation fra Goviral:

Every now and then you come across something you have never seen the likes of before. That is the best way to describe this viral. The ‘real life’ quality of the acting, gives this clip a more genuine viral approach in connecting with its target audience. The “unboxing” genre is a trend where fans and bloggers record themselves opening their new gadget for the first time. The great thing about this clip is that it’s a spoof to the often anticlimactic “unboxing” genre. This clips spin is the parade of a miniature marching band and baton-twirling ladies who springs forth from the high-tech box and it all led to an unveiling of Samsung’s new Omnia i900 cell phone. This is truly a great production and a great twist to the usual unboxing video

Af: Christian Strand