Up to 60% of marketing budgets are wasted!
This week we have made a scoop by having none other than marketing guru John Philip Jones of Syracuse University as a guest. What John has to say is relevant and interesting not only in Denmark but in the whole world. John's main point in the show is that up to 60% of all marketing budgets are wasted!
In addition the exclusive discussion covers topics such as:
- The state of the advertising industry
- Global trends
- The creative agencies' inability to think outside the box
- Effective advertising campaigns
- Creativity and talent
- Research models and testing of effect
Normally MediaCast is in Danish, but for the John Philip Jones episode we have made a special worldwide edition complete with an English intro and outtro. Listen to the show by downloading the mp3-file at the following URL:
http://fastbridge.dk/podcast/mp3/uk/MSN_mediacast_17_UK.mp3
We also have a RSS-feed up and running for the Danish version of MediaCast and you can view the MediaCast site at http://advertising.msn.dk/mediacast - be warned, the site is in Danish! Other topics covered so far include Xbox 360, viral marketing, SEM and SEO, in game advertising and branded content.
By: Christian Strand